IMG-1885.JPG

PRESS

MLIVE

New fly-fishing brand aimed at women, designed by Northern Michigan native
by:Emily Bingham

She envisioned creating clothing that was attractive, practical and lacking the bulk of most men's fishing gear, figuring that might be a way to make the sport more appealing to women. "Having clothing that's more fitted and sleek -- you're more comfortable so therefore you're more confident and you're enjoying what you're doing for longer," she says.