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New fly-fishing brand aimed at women, designed by Northern Michigan native
by: Emily Bingham

She envisioned creating clothing that was attractive, practical and lacking the bulk of most men's fishing gear, figuring that might be a way to make the sport more appealing to women. "Having clothing that's more fitted and sleek -- you're more comfortable so therefore you're more confident and you're enjoying what you're doing for longer," she says.

NORTHERN EXPRESS

FISHING, FASHION AND FAMILY
BY: JILLIAN MANNING

“Fishing connects me to my grandfather and the life he has created in the industry,” Smith said. “It’s also also a great way to get out in nature and appreciate the silence for a while. It gives you something to focus on while also giving you time to reflect on whatever is going on in life.”