She envisioned creating clothing that was attractive, practical and lacking the bulk of most men's fishing gear, figuring that might be a way to make the sport more appealing to women. "Having clothing that's more fitted and sleek -- you're more comfortable so therefore you're more confident and you're enjoying what you're doing for longer," she says.
“Fishing connects me to my grandfather and the life he has created in the industry,” Smith said. “It’s also also a great way to get out in nature and appreciate the silence for a while. It gives you something to focus on while also giving you time to reflect on whatever is going on in life.”